The brand may have held a launch event, last week, but wearables of any sort were not on the program.
HTC held its launch event last Wednesday, but shortly beforehand it was revealed that the smartwatch that many had expected from the brand would not be slated for unveiling, nor would any other kind of wearable technology, for that matter.
The handset maker has not given up on wearables, but it has decided not to leap into the market quite yet.
According to HTC, it made the decision to hold off the planned smartwatch device until next year, instead of bringing its wearable technology into the spotlight at the recent event. According to Jason Mackenzie, the head of HTC America, “We had originally planned to have a wearable launch in this time frame,” adding that “It ended up just not being ready.”
Just because the wearable technology device hasn’t been launched, yet, it doesn’t mean it’s not coming.
The explanation from the head of the Creative Labs team at HTC, Drew Bamford, explained the situation by saying that the current state of the smartwatches that have been developed by the company have not yet earned their place on the wrist of consumers. He also said that while there have been many releases of wearables on the market, recently, those appear to be more general purpose than providers of a specific benefit.
Bamford said that “There’s not a strong reason to wear one every day.” He stated that when HTC comes to market with their own entry into this category, they are hoping that this mobile device will have “a strong point of view” and that “there is a really compelling reason to strap it on your wrist.”
Although there was not a great deal said on the subject at the launch event, last week, HTC has confirmed that it will be providing more in terms of details with regards to its wearable technology strategy early in 2015. Bamford said that they believe that the strategy that they are currently following “will get us there,” but that they want to make sure that they are taking the time that they need in order to do it properly. He added that, as of yet, “We honestly don’t think anyone has gotten it right.”