QR codes suggest more information about it may be released in October 2012.
The Electronic Entertainment Expo (also known as E3) brought a number of new announcements in the industry, but it was the unveiling of Watch Dogs by Ubisoft, and its associated QR codes that created the biggest stir.
The company’s press conference released details about the data navigation game, already building tremendous hype.
Among all of the games that were featured at E3, Watch Dogs stood out well above the rest as highly unique as it avoided the inclination to recycle previous genres; a trap into which all of the other releases appear to have fallen. It looks as though it has taken a new angle on the massive 2003 blackout that left much of the eastern side of North America in the dark, and suggested that it was the result of a tremendous computer network conspiracy. Naturally, the player is that conspirator.
The trailer for the Ubisoft game was also tremendously unique, and featured QR codes for mobile users.
The hero of the game, Aiden Pearce, isn’t your typical physical guy, but is a more average man who lumbers along wearing a trench with his hands stuffed into his pockets. He uses quick tricks for hacking into places, such as when he shuts down cell phone communications as he waits outside a club. Once he enters the establishment, a waiter with a cube featuring QR codes on his head provides the character with a drink.
The character can obtain data about every individual in the establishment, including any student loans they might have, restraining orders that are filed against them, or even whether or not they’ve been arrested. It’s a rather haunting reflection of the risks of the digital world.
For those who actually scan the QR codes within the demo for the game, a hidden viral website is revealed at dotconnexion.ubi.com. This teaser site provides more pieces of insight into the game. It also features an intro from the target of the hero of the game, Joseph Demarco, in addition to interviews with two other Watch Dogs characters, Joy Ndidi Adebayo, and Simon Mitchell.
Filed under: Entertainment Industry, Featured News, Mobile Marketing, QR Codes · Tags: E3 game QR codes, qr codes, ubisoft QR codes, ubisoft watch dogs, video game qr codes, watch dogs QR codes, watch dogs release, watch dogs trailer QR codes