QR codes are often associated with some form of marketing. However, the codes can also be used to easily distribute relevant information on a variety of topics. In the past year, QR codes have seen a boom in popularity, becoming much more familiar to the average consumer than in bygone years. They have clear appeal to marketers, but more government agencies are beginning to take note of the codes and how they can be used to connect with citizens and provide them with new and detailed information.
The U.S. Department of Transportation and the Environmental Protection Agency have revealed plans to attribute QR codes to a new labeling system to be used on vehicles released for 2013 and beyond. Each of these vehicles released in the U.S. will have a label which will display information on their bearer’s fuel economy.
The labels come as part of an initiative from the federal government to break away from oil. One of the objectives of the new system is to show consumers how much money they can save from buying cars that use less fuel as well as show them how minimal fuel consumption can improve the environment.
When scanned, the codes resolve to a mobile website where consumers can find information on various car models. They will be able to compare each model based on fuel economy as well as environmental impact. The website also features a series of tips that will help drivers improve their habits and save on gas.
Manufacturers can opt to show the labels on their 2012 models. They will be required to do so for models marked for 2013 and beyond.
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