Small businesses in the U.K. are starting to take a liking to QR codes. Having gained international acclaim for their inexpensive and eco-friendly nature, the codes are a promising alternative to costly conventional advertisements. The codes are also allowing small companies to connect with potential clients in a more dynamic way than ever before. In a world whose occupants are constantly on the move thanks to mobile technology, QR codes are ensuring that small businesses don’t get lost in the bustle of everyday life.
William Dyer Electrical UK Ltd, a commercial and industrial electrical contractor, is the latest to use the barcodes in their promotional efforts. The codes are affixed to the back doors of their fleet’s 14 vans. When scanned, the code resolved to a mobile website where visitors can find the company’s Facebook, Twitter and LinedIn presence. William Dyer is so confident in their QR campaign that they have made the performance results of their codes open to the public.
The initial response has been favorable, leading the company to stamp QR codes on all their printed materials.
More small companies and contractors are opting out of flashy advertisements in favor of QR codes. There is a degree of intimacy that comes through scanning the code that cannot be experience through traditional marketing techniques. These companies rely on the experience to stand out in the minds of consumers and keep them coming back for more. William Dyer hopes that their use of the codes will win the hearts and minds of both commercial and industrial clients.
