Mobio Identity Systems, a leading developer of innovative QR code solutions for businesses around the world, has entered into a deal with Shaw Media, a Canadian based broadcasting company, which may change the way Canadians watch TV. Mobio believes that each QR code is a potential point of sale, a notion that Shaw agrees with. The deal means that Shaw Media’s advertisers will begin plastering the codes in their commercials, hoping to entice scans from viewers whose attention is largely held in thrall.
Smart phones and mobile devices are everywhere these days. Mobile technology has played a significant role in the popularity of QR codes, a fact that Mobio has been quick to take advantage of. The company has had its hand in some of the more innovative approaches to mobile marketing in the past. Their partnership with Shaw may be the most successful yet, however.
Initial research done by Mobio suggests that the average TV viewer is likely to scan codes they see in commercials. The company says that their codes show a 25% increase in brand interaction. As expected, the QR code is proving to be an enticing marketing tool.
Part of their allure lies in their interactivity. Advertisements that feature the codes cease to be passive and become much more dynamic. Consumers are no longer privy to the whole experience if they choose not to scan the code, and so they often feel as though they are missing something.
Marketing is a tenacious dance whose moves are constantly growing more elaborate to catch the attention of the masses. As QR codes begin to establish their presence in the realm of television, mobile marketing seems to have spread, literally, everywhere.
