With QR codes showing no signs of slowing in terms of popularity, JumpScan, an all-in-one QR code generator, has launched a new project to demonstrate the capabilities of QR codes by taking advantage of celebrities. Dubbed “The Big Head Project”, the aim is to pit celebrities against one another in a sort of contest. Smart phone users can visit the site and scan a QR code that is attributed to their favorite celeb and vote for them.
Mike McKearin, co-founder of JumpScan, wants to bridge the gap between the online and offline worlds. With QR codes being used for just about everything, finding an innovative twist in application is becoming ever more important to stay ahead of the game.
JumpScan has seen a tremendous interest from brands looking to implement codes in their marketing campaigns. With more codes showing up in retail environments, consumers are becoming more familiar with them and the process of scanning is becoming more intuitive.
With smart phone usage on the rise, making the push for QR to go mainstream and applying the codes to social networking may not be far behind. Implementing the code is simple and the code itself can often be generated for free. Linking the code to a website is also a simple process done when generating the code itself. The only complications that arise come in programming the website attached to the code.
A number of top Twitter celebrities are participating in JumpScan’s contest, including Lady GaGa, Oprah, Ellen DeGeneres, Katy Perry and Ashton Kutcher. The results of the contest will be announced early February along with an award for the winning celeb.
