Building up your brand is one of the most difficult parts of marketing. It is a combination of using great advertising campaigns and then following it up with a company culture customers love. If you can make a friend out of your customers, you have done your job. If you have made them feel special or connected to your brand, you have done your job. If you have connected to them and made them feel proud to use or wear your products, you have done your job.
Effective branding means creating an emotion within your customers. If it is a positive one they will want to share your company with their friends, family, and followers. That is why branding is so important, but not everyone will appreciate a big logo across their clothes. You need your branding to be distinctive, beautiful, and something your customers will want to show off.
Invest in Great Product Design
The first step to great branding is to create a beautiful product. This product should be stunning, well-designed, and recognizable. Think of the top sneaker brands. Though there is often the brand name on the show somewhere, what is most recognizable is the logo. The check for Nike or the three stripes for Adidas is infamous and instantly recognizable. It is their design and logo that have taken cult status.
Make Your Packaging Stunning
The best way to offset costs for custom and beautiful packaging is to buy it in bulk. You will then want to use baling wire from balingwiredirect.com to keep your packaging and packages safely stored and bound together until you need it. This way you can provide exceptional branding and design at a discounted price. You will want to negotiate with your supplier to get the cost down as much as possible in exchange for large orders.
Such baling wire is also a great means of recycling any packaging you no longer need. This can help with your company’s sustainability.
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Create a Sharing Culture
Beautiful product, check. Beautiful packaging, check. All that is left is to create a culture online that encourages your customers to share their photos of your product.
1. Share Your Own Products and Packaging
Advertise your packaging as much as the product itself. This way you can encourage others to share their own photos of your packaging – which should have your name and logo front and center. Your followers will also be more likely to instantly recognize your products on the shelves in stores.
2. Share User Generated Content
Share the posts others have made about your product. You can even go so far as to host a review another writer has created on your own site. This will help strengthen the trust customers have in your brand, but more importantly it shows them that they have a chance to be recognized on a grander scale.
3. Curate the Best Users
If you sell fashion, accessories, or even gadgets, consider getting permission from content creators to use their photos in your product pages. Fashion brands do this often with great success because customers can see real people styling your clothes and feel comfortable with purchasing the item.