Tinder U launches, catering to Tinder’s largest user base

Tinder U - Image of Columbia University

The popular dating app has launched a special feature for college students only.

Tinder U has been released in time for college students heading back to school. Tinder, the location-based social search mobile app, and arguably one of the most popular apps for meeting new people, released this new feature specifically for college students who want to meetup on campus.

An active .edu email address is required.

To access the Tinder U feature and set up on an account, Tinder users must have an active .edu email address. They must also be geolocated on their college campus. The feature allows users to connect with fellow students, whether it’s to find a study buddy, meet up for coffee, find a date, and so on.

“Tinder U is a new feature that makes it easier to connect with other students around you – putting their profiles first as you swipe,” announced the official Tinder blog.

Users can switch back and forth between Tinder U and the original Tinder.

Gaining access to the new feature does not mean that college Tinder users are blocked from using the original app. On the contrary, they can easily toggle back and forth between the two of them. The advantage of Tinder U is that it focuses only on college students in the same area, whether it is students located on the user’s specific school campus or it is students attending nearby universities.

Users can easily tell which mode they’re in as the new Tinder U feature will display the user’s school logo as a badge on their profile image.

There is a very good chance that the new feature will be a hit among its target market. The reason is that according to Match Group, Inc., Tinder’s parent company, users between the ages of 18 and 24 (the average age range of college students), make up the single largest group on the app, reported Mashable.

Tinder U - Image of Columbia UniversityIn its official blog announcement, Tinder also revealed that “Tinder U is rolling out on iOS devices at 4-year, accredited, not-for-profit schools in the U.S. that deliver courses in a traditional face-to-face learning format.”

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