Thwapr has announced that its Content Management Dashboard will now include a QR code generator that will allow mobile video marketers to use the tool while keeping their time and expenses down.
Thwapr Inc. is a company that specializes in services that monetize and mobilize branded video content. Its addition of QR codes means that every time a user uploads one of their videos onto its platform, a QR code will be automatically and simultaneously generated.
This will mean that the user will require a much smaller amount of time to have a QR code matched to their branded video, reducing the amount of time needed for marketing, and providing a significant opportunity to deliver its marketing messages and branded content through a very popular technique.
The Content Management Dashboard offers a quick and easy solution to marketers who want to use and manage videos as a part of their overall mobile marketing strategy. This part of the Thwapr platform also provides useful measurement and tracking analytics for SMS and mobile video, with graphical charts that help to illustrate the progress and achievements of various opportunities, promotions, and campaigns.
Thwapr CEO, Bruce Goldstein explained that QR codes are being used much more commonly by marketers over multiple channels such as outdoor advertising, online, and print. He added that to make the technique worthwhile, these marketers require a single process that is well coordinated to provide a user experience that is adequately optimized.
Goldstein said that Thwapr’s Content Management Dashboard with the new automated QR Code generation allows those marketers to quickly and easily harness that technique “and when coupled with the delivery of high quality branded video, it results in lower costs and higher engagement on thousands of different devices.”