comScore has released its latest data, which has indicated that in the United States, the use of QR codes is still on the rise.
In June 2011, 6.2 percent of American mobile users – that is, more than 14 million people – scanned a quick response (QR) barcode using a tablet, smartphone, or other mobile device.
According to the senior vice president of mobile at comScore, Mark Donovan, QR barcodes are only a single example of the many different ways that mobile marketing can be used effectively for integration into already existing marketing campaigns and other media. They assist in communicating with the targeted consumer market.
He explained that for marketers, it is vital to develop and put into motion QR code campaigns based on a comprehension of what segments of consumers will scan QR codes, as well as where they are scanning them, and on what, as well as what type of information is delivered as a result of the scan.
These matrix bar codes can be scanned using any mobile phone’s camera, and read through the use of an easily downloadable app. They will usually result in the receipt of information or direct the user to a website.
According to the research, QR code users were mostly men between the ages of 18 and 34 years, with an average annual income of more than $100,000. The location of the scans were 23.5 percent on flyers, posters, or kiosks, 27.4 percent on a website, or 35.3 percent on product packaging.