In the latest effort to bring the marketing power of email signatures back to communication in mobile commerce strategies…
A company called SYNAQ has developed a solution to overcome the problem presented by the plain text-only emails that can be sent by smartphones.
For years, corporate email signatures have been used as a highly effective, low-cost, result-generating tool for businesspeople to market themselves, as they included not only the name and contact information of the sender, but also links, images, advertising messages, and other branding and marketing elements.
As the emails sent and received by tablets and smartphones are only in plain text, this has undermined the ability to use that effective technique, which depends on HTML.
SYNAQ is a software as a service (SaaS) specialist company based in Johannesburg, South Africa. It has developed a solution that is simple to use and that is designed to overcome this mobile email marketing issue, which is compatible with the popular email software called Pinpoint.
The new SYNAQ product is called Pinpoint Branding Text to HTML (T2H), and it functions by automatically converting emails written in plain text into the HTML format necessary to include the additional mobile marketing elements.
Managing director of SYNAQ, Yossi Hasson, explained that businesses should not underestimate how important email signatures can be. He stated that “At its most basic, the e-mail signature is a virtual business card or ad that alerts the recipient to special news and enables them to have direct access to the corporate Web site. However, the incorporation of banners and messaging can make it much more.”
Hasson went on to say that as an element of a typical email communication, these signatures are the most effective means for sharing business card and marketing messages among a broad number of people.
He gave the example that if a business employs thirty people, each of whom sends about fifteen emails per day, then – assuming that the business is in operation for 250 days per year – the business card or other marketing information will have been distributed 112,500 times without any additional cost to the company.
Equally, for a larger business that employs 100 people who send the same number of emails, that number jumps to 375,000 per year. The effect that this can have on mobile commerce efforts is, therefore, high enough to make this well worth the addition to an email program.
Article: The power of smartphones and tablets for mobile commerce and marketing
Article Source: Mobile Commerce Press
Author: Julie Campbell
The power of smartphones and tablets for mobile commerce and marketing