The A War…Apple vs. Android: A fight for first place

Apple vs Android mobile marketing
Hot New Gadget Sale
HOT New Gadget Sale

Android vs. Apple

Android technology may be overtaking Apple by 2012. IT and technology experts who attended the Droidcon developers’ summit in Berlin last week, are confident that Android has what it takes to be the new number one. Android is the open source software developed by Google.

In the last three years Apple has sold more than 85 million iPhones and iPod touch devices. Statistics from late 2010 show that Google’s Android phones rose in sales so rapidly, they outsold Apple handsets for the first time on record. Google’s phones made up around 27 percent of all U.S. Smart phone sales, and Android (handset) sales grew almost 900 percent worldwide in a one year (quarter to quarter).

Many other mobile phone makers are ready to show Apple just what they’ve got; among them, Hewlett-Packard, Acer, RIM and LG. These and several others are working on a competitive device that can stand up to Apples iPad; additionally, many of them will be using Android technology.

The Android software known as “Honeycomb,” was specifically designed for use in tablet type devices. The processing system is a dual core to allow users to surf the web or use two or three applications at one time. The Android 2.3/2.4 system (known as Gingerbread) was the most recent for phone applications.

The upcoming Android version is called “Ice Cream” and should be released later this year. It combines the Gingerbread OS and the Honeycomb OS into one unified program. One area that was focused on during the conference was Augmented Reality applications.

Right now they are mostly in games, and a few navigation type programs, but developers are working on other application types to make them more useful for “everyday” type things. The price battle is where the consumers will reap the rewards. By making Android type devices at a reasonable cost, Apple will most certainly lower their prices also.

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