RSVP Publications, a company that specializes in direct marketing and direct mailing campaigns, has begun adding QR codes to their direct mail card packs. As technology becomes ever more prevalent, print campaigns have fallen out of favor for many advertisers. RSVP Publications is looking to revitalize print media by using new mobile technology to make their campaigns more engaging by introducing their Talking Postcards product.
In using the codes, advertisers can guide consumers to mobile sites set up for their products or services. Businesses can use them to offer special promotions and discounts as well as exclusive content in the form of videos.
RSVP expected favorable feedback, but consumer response has exceeded expectations. “The speed of consumer adoption has been very surprising,” says Larry Golden, CEO of RSVP Publications. “In less than three weeks, our cards have generated more than 11,000 page visits.” He adds that that number is increasing rapidly.
Though QR codes have been around since the 1980’s, they have only just recently become popular. The codes originated in Japan, where they quickly integrated with society and are now a cornerstone of marketing endeavors there. As smart phone become more prevalent, QR codes are in a prime position to be utilized on a massive scale all over the world.
More companies are making use of the codes to connect with consumers. They are becoming very popular in the U.S. and are being considered the next generation in marketing for mobile technology.
