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Zugara wins patent for augmented reality dressing room

10/01/201210/01/2012 John Montgallo

Patent awarded to Zugara for high-tech dressing room The U.S. Patent and Trademark Office has granted Zugara, a developer of augmented reality software, with a patent concerning the company’s high-tech dressing room technology. Zugara is behind an augmented reality, social commerce platform called the Webcam Social Shopper. This platform makes use of a webcam to allow consumers to try on virtual clothing, which they can experience through augmented reality-driven digital displays. Zugara believes that the patent awarded to the company is an important victory for the future of the retail…

Augmented reality blends with e-commerce on new platform from Zugara

07/18/201207/16/2012 L. Green

Startup creates platform to enhance e-commerce through augmented reality Zugara, a technology startup based in Los Angeles, California, is looking to revolutionize the world of e-commerce by adding in a dose of augmented reality. The startup has created a new e-commerce platform called PrestaShop. The platform is meant to provide shoppers with the ability to try on clothes before they make a purchase. This is accomplished through the use of augmented reality. The startup claims that its platform is the first of its kind, though augmented reality has been used…