Fast-service food and beverage industries embrace mobile commerce

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Companies are beginning to cater to the demand for mobile commerce support More companies in the fast-service food and beverage industries are becoming involved in mobile commerce, following the example set by Starbucks, which has found significant success in the mobile sector. These companies have taken note of the growing demand for mobile services coming from consumers and are beginning to support mobile payments. Starbucks has established a lead in supporting these payments, but the gap between the company and its competitors is beginning to close. Several companies are beginning…

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Google Glass could bring millions in savings to KFC and other fast food chains

Fast Food QR codes google glass

These augmented reality glasses have the potential to save companies millions through improved worker efficiency. One of the largest fast food chains in the world, KFC, has recently run a trial using Google Glass, in which its employees were trained to use the device with a software program that was designed to help them to improve their overall efficiency rate. The parent company for that fast food chain, Yum Brands, could reduce its labor costs considerably. The training program that used the Google Glass wearable technology was created by a…

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