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YouTube has opened up an AI generated replies feature for its creators

07/07/202007/03/2020 Jesse Collins

This feature is meant to allow creators to post automatically produced responses to audience comments. YouTube recently announced a tool for creators to use AI generated replies to engage with their audience through the comments more quickly. The feature is called Smart Reply and uses artificial intelligence to produce appropriate responses. In this way, the YouTube Studio can be used to post AI generated replies to user comments without the need for the creator to actually type them. Google is already rolling out the feature so that creators can start…

YouTube mobile shopping ads to help Google capitalize on the consumer-YouTube relationship

11/07/201911/06/2019 Jesse Collins

YouTube Mobile Shopping Ads - YouTube Mobile

Google is extending its mobile shopping ads network reach to engage consumers on YouTube. YouTube mobile shopping ads will be added to the popular video platform’s mobile app. A growing number of mobile users are heading to YouTube to watch reviews and obtain recommendations. This gives Google the opportunity to target these users with engaging and shoppable types of ads. YouTube users are more open minded to discovering new content when browsing their home feed. According to the director of YouTube product management, Nicky Rettke, YouTube is taking notice of…

A new YouTube AR feature lets viewers virtually test products before buying

06/24/201906/23/2019 Jesse Collins

YouTube AR feature - woman applying makeup - lipstick

YouTube has launched an augmented reality (AR) program designed to benefit brands, influencers and consumers. A newly announced YouTube AR feature, allows viewers to “Virtually Try-On” beauty products. The google-owned social video platform now gives brands the opportunity to match with influencers and allow these vloggers’ viewers to test products virtually. Viewers can digitally sample makeup before buying. Using their phone’s camera, YouTube viewers who access videos with the YouTube AR feature, can use the camera like a mirror to digitally sample makeup products, such as a shade of lipstick,…

Top B2B Marketing Strategies in 2019

06/19/201906/19/2019 Guest Post

Compared to the preceding years, B2B marketers are currently experiencing more transformations at every step of the buyer’s journey. Notably, with instant and unlimited access to information, competition between B2B marketers is stiffened. Meaning, only those that fit into the digital sea change will convert more leads to loyal customers. To formulate winning business to business marketing strategies in 2019 and beyond, unfolding in the subsequent paragraphs are some critical pointers to consider. Understand the target audience and give answers to their queries Customers have pains and challenges that they…

3 Facts About Traditional Marketing Vs. Digital Marketing

12/15/2018 QR Code Press

The world is changing and so is marketing. Any business that does not quickly adapt to the changing times risks losing out on great opportunities. In the wake of this digital era entrepreneurs and companies must strive to benefit from a combination of traditional and digital marketing. But what is the difference between traditional and digital marketing and why is it so important? Which one is more significant and is there a realistic or perfect balance between the two? Traditional marketing methods are the conventional ways of marketing that have…