3 Facts About Traditional Marketing Vs. Digital Marketing

digital marketing

The world is changing and so is marketing. Any business that does not quickly adapt to the changing times risks losing out on great opportunities. In the wake of this digital era entrepreneurs and companies must strive to benefit from a combination of traditional and digital marketing. But what is the difference between traditional and digital marketing and why is it so important? Which one is more significant and is there a realistic or perfect balance between the two? Traditional marketing methods are the conventional ways of marketing that have…

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DoubleClick YouTube ad system hacked for cryptocurrency mining

youtube ad system

A number of users spotted display ads that were secretly using the opportunity for crypto mining. Twitter recently lit up with tweets about cryptocurrency miners abusing the YouTube ad system. Video viewers recognized that the display ads they were viewing were secretly taking advantage of the user’s CPU in order to power their mining efforts. The tweets started as only a handful of people said their antivirus programs notified them of the behavior. That said, the numbers rapidly exploded as people received notifications that cryptocurrency mining was detected from the…

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Instagram is the social media platform hardest on a user’s mental health, study

instagram social media platform

That said, YouTube appears to be the social network that is among the easiest on positivity. The Royal Society for Public Health (RSPH) released the results of a study conducted by its Youth Health Movement, showing that Instagram is the social media platform with the most negative impact on mental health. While Instagram may be negative, it was YouTube with the most positive influence on mental health. The research revealed that of the “big five” social media platform leaders in the market, YouTube had the most positive influence on mental…

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Two Google services see serious changes in the hopes of improvement

YouTube Kids Security homepage - Google services

The search giant’s News and YouTube products are getting some important updates. In the battle against content theft and fake news, two Google services are receiving an important update. Google has announced upcoming changes to both its News and YouTube video streaming service. The company has faced heavy criticism over certain Google services that are paving the way for abuse. Among the ways that certain people are misusing the products include posting fake news and stealing content from YouTube creators and posting it on their own channels to earn ad…

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YouTube in-app messaging launched for Canadian mobile users

YouTube in-app messaging

The Google owned video hosting and streaming platform is testing the option in Canada first. A YouTube in-app messaging platform has now been launched. That said, for the moment the option will be available only in Canada. It is commonplace for companies to soft launch their products within that market due to the country’s size and similarity to the United States. The entire population of Canada is comparable to that of California, but there is another reason for its appeal. Canadians share more YoutTube videos with their friends, family and…

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