3 Facts About Traditional Marketing Vs. Digital Marketing

digital marketing

The world is changing and so is marketing. Any business that does not quickly adapt to the changing times risks losing out on great opportunities. In the wake of this digital era entrepreneurs and companies must strive to benefit from a combination of traditional and digital marketing. But what is the difference between traditional and digital marketing and why is it so important? Which one is more significant and is there a realistic or perfect balance between the two? Traditional marketing methods are the conventional ways of marketing that have…

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DoubleClick YouTube ad system hacked for cryptocurrency mining

youtube ad system

A number of users spotted display ads that were secretly using the opportunity for crypto mining. Twitter recently lit up with tweets about cryptocurrency miners abusing the YouTube ad system. Video viewers recognized that the display ads they were viewing were secretly taking advantage of the user’s CPU in order to power their mining efforts. The tweets started as only a handful of people said their antivirus programs notified them of the behavior. That said, the numbers rapidly exploded as people received notifications that cryptocurrency mining was detected from the…

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Instagram is the social media platform hardest on a user’s mental health, study

instagram social media platform

That said, YouTube appears to be the social network that is among the easiest on positivity. The Royal Society for Public Health (RSPH) released the results of a study conducted by its Youth Health Movement, showing that Instagram is the social media platform with the most negative impact on mental health. While Instagram may be negative, it was YouTube with the most positive influence on mental health. The research revealed that of the “big five” social media platform leaders in the market, YouTube had the most positive influence on mental…

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Two Google services see serious changes in the hopes of improvement

YouTube Kids Security homepage - Google services

The search giant’s News and YouTube products are getting some important updates. In the battle against content theft and fake news, two Google services are receiving an important update. Google has announced upcoming changes to both its News and YouTube video streaming service. The company has faced heavy criticism over certain Google services that are paving the way for abuse. Among the ways that certain people are misusing the products include posting fake news and stealing content from YouTube creators and posting it on their own channels to earn ad…

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YouTube in-app messaging launched for Canadian mobile users

YouTube in-app messaging

The Google owned video hosting and streaming platform is testing the option in Canada first. A YouTube in-app messaging platform has now been launched. That said, for the moment the option will be available only in Canada. It is commonplace for companies to soft launch their products within that market due to the country’s size and similarity to the United States. The entire population of Canada is comparable to that of California, but there is another reason for its appeal. Canadians share more YoutTube videos with their friends, family and…

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KitKat QR code launched by Google and Nestlé

The two companies are working together to create packaging that will allow people to better enjoy their break time. Nestlé has now partnered up with Google in order to create a KitKat QR code on the packaging of the chocolate bar, which will make it easier for consumers to enjoy a few YouTube videos while they are taking their breaks. These quick response codes will be printed onto the chocolate bars outside the United States. When the KitKat QR code is scanned through the use of a smartphone that has…

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iPhone YouTube virtual reality experience now available for all videos

Google Cardboard youtube virtual reality

The latest Google Cardboard update now means that Apple smartphone users can see any video they want in VR. The most recent iOS update that has been released for Google Cardboard now means that the YouTube virtual reality viewing feature is now available to iPhone users for every video available on the massive database. Before the release of this update, that iOS functionality had been limited to only a certain few 360 degree videos. That said, users of Android based mobile devices have been able to enjoy the full YouTube…

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Chartboost acquires Roostr to boost the reach of mobile games

mobile games revenues

Roostr will help developers connect with potential customers more effectively Chartboost, a mobile game discovery and monetization platform, has successfully acquired Roostr, a platform that specializes in leveraging the power of digital content creators to promote mobile games. Content creators have proven to be a powerful force when it comes to the promotion of games, as is evidenced by the effect that prominent YouTube personalities have had. When a famous YouTube broadcaster plays a game, sales and downloads for these games can grow considerably. Content creators are becoming a powerful…

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Advertising via Social Media Channels – Does it Work?

social media marketing

Social networking sites not just provide users the opportunity for users to be constantly connected with their friends and families. Today, social networking sites have become tools of business owners that help them become more profitable. Social media channels such as Facebook and Twitter made advertising affordable even to small business owners, so to speak. Setting up social media accounts can also be of great help in the existing communication channels of the company. Aside from the traditional phones lines that you can acquire from providers like RingCentral, business owners…

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Mobile commerce study focuses on sales through Google apps

Mobile Commerce Marketing Report

Brand new research focuses on mobile and social selling by way of these applications. The business at the very core of Google appears to be steady, increasing, and profitable, which has led executives to plunge large investments into mcommerce through Android, as well as YouTube and Chrome, for a marriage over the long term of video and mobile. The largest advertising clients are pushing Google to boost the performance and usability in those areas. This has been an ongoing push from those customers, as they want video to be brought…

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