A third of UK Instagram Shoppers purchase products promoted by influencers

Instagram Shopper - Instagram App on Phone

New research reveals that UK users of the social media app are swayed by Instagram influencers. It’s no secret that Instagram shoppers are influenced by social media marketing. However, new research from influencer marketing platform, Takumi, has revealed that about a third of UK Instagram users are more likely to buy a product if it was promoted by an influencer on the social media platform. The survey found that 18 – 35-year olds were especially likely to make purchase decisions influenced by Instagram. The Takumi research was carried out by…

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Mobile fashion retail leaders appeal to smartphone toting consumers

mobile fashion retail

Throughout London Fashion Week, leading designers and retailers campaigned with m-commerce innovation. New study results released during London Fashion Week showed that mobile fashion retail is stronger than ever before. Retailers and top design labels are using m-commerce innovation to improve the consumer experience. The study was published in the 2017 Mobile Retail Report by Ampersand, a benchmarking report. The purpose of the report is to rank and compare top high street brands in terms of their mobile fashion retail experience offerings. This includes everything from mobile website features to…

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Wearable technology is as popular as tablets in the UK

wearable technology watch mobile commerce

According to YouGov statistics, 6 percent of the population of the United Kingdom has at least one type of wearables. YouGov has now released a wearable technology market report which has shown that the adoption of these little devices is actually quite similar to that of tablet adoption in the United Kingdom. That said, the actual rate of adoption has been notably slower than it has been for tablets. Adoption of wearable technology has now risen to 22 percent, according to the YouGov report. The report explained this by saying…

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M-commerce has never been tried by 15 percent of Millennial device owners

M-Commerce A Shaky Start

Among the barriers to shopping on smartphones is the struggle with typing on a tiny screen. Even though the Millennial generation is typically considered to be tremendously mobile-savvy, a recent study has shown that a full 15 percent of them have never conducted any m-commerce shopping activities at all on their smartphones. Also revealed was that 34 percent of that generation find it challenging to use a small screen to type. In this study, which was conducted by the Ampersand ecommerce agency, but commissioned by YouGov online, it was shown…

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YouGov says wearable tech will play an important role in retail

smartwatch wearables tech

As smartwatches enter the mainstream, retailers will need to embrace this technology in order to keep up. According to a recent statement made by YouGov, as wearable tech becomes a growing part of the everyday lives of the majority of the population, brick and mortar retailers are going to need to start to embrace what these devices have to offer in order to improve their in-store experience in a way that will allow them to compete with online-only merchants. The statement, made by YouGov director Russell Feldman, called wearables “an…

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Report highlights awareness of NFC-based mobile commerce in the UK

NFC technology mobile commerce

NFC seems unpopular with UK consumers YouGov, an online market research firm, has released a report focused on NFC technology. NFC has been gaining a significant degree of attention in recent months due to reports concerning its security and the fact that it is losing ground in the field of mobile commerce. NFC has long formed the backbone of mobile payments, used by retailers and other businesses to facilitate payments in a relatively efficient manner. NFC may not be as popular as many believe, however, despite the apparent popularity of…

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NFC technology growing in awareness amongst UK consumers

Mobile Commerce - NFC

Study shows consumers beginning to show interest in NFC technology and mobile commerce NFC technology is beginning to attract more attention around the world, but many consumers are still unaware that the technology exists. These consumers are often unaware that the technology is used often in marketing and mobile commerce. Awareness is on the rise, however, especially in the United Kingdom, where YouGov, an Internet-based market research firm, has produced the results of a study concerning the issue. The study shows that UK consumers are beginning to understand and recognize…

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Near Field Communication (NFC) Technology Baffles Consumers

Near Field Communications News

According to a new YouGov survey, consumers are still in the dark about the new NFC mobile technology that features “wave and play” usability. This research study showed that among consumers, 91 percent had not even heard of near field communications (NFC), let alone knew what it did. This technology is designed to allow customers to make purchases at a point-of-sale, such as a cashier’s counter, by way of a mobile device such as a cellular phone. That said, the study also showed, that 70 percent of consumers have also…

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