The firm has released its latest report regarding email metrics, with a considerable focus on smartphone and tablet use. Yesmail Interactive has just released a report that is geared toward changing the direction of the attention of mobile marketing companies toward the various elements of their email programs so that they will better reflect the preferences of their customers and adapt to the changing brand interaction patterns. The report, entitled “Yesmail’s Email Marketing Compass: The Mobile Effect” offers marketers a greater understanding for their campaigns. The findings of the study,…
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