Campaigns using quick response codes are becoming increasingly clever, but consumers often aren’t told about them. The potential of the QR code is limited only by the imagination of the people who implement them, but the fact remains that the barcode, itself, is little more than a black and white square to the human eye. A human-friendly message of some form must always accompany a quick response code. A few weeks ago, our investigators determined that a QR code is only useful if customers are informed that they should actually…
Read MoreQR Code Detective: Does your campaign feature a barcode or a question mark?
