Yahoo re-launches its e-commerce service

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Yahoo Stores is being re-launched in order to help the company find a footing in the digital retail space Yahoo has announced that it will be re-launching its beleaguered e-commerce platform, called Yahoo Stores. The platform had served as a way for the company to connect with digital consumers and businesses, providing them with a way to shop online. Unfortunately, the platform found it difficult to compete with others being offered by companies like Amazon and eBay and eventually fell to obsolescence. The new Yahoo Stores system is adopting a…

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Yahoo sees promise in Taiwan’s mobile commerce scene

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Yahoo Taiwan is beginning to take steps to engage mobile consumers Yahoo is looking to tap into the e-commerce market of Taiwan. The company’s Taiwanese division has taken note of the growing adoption of mobile devices and how these devices are beginning to have a major impact on consumer behavior. Yahoo believes that online sales will soon outpace sales coming from traditional, physical stores, with the Taiwanese e-commerce market reaching $33.34 billion in sales by the end of 2015. Nearly 40% of all online shoppers are using mobile devices Yahoo…

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New CEO at Yahoo takes a fresh mobile commerce focus

Yahoo Headquarters mobile marketing

Scott Thompson, the new CEO at Yahoo! Inc., may have used his keen skill for meticulous detail to bring the PayPal unit at eBay Inc. into mobile payments to bring revenues to over double their previous levels, and to bring the member base to over 100 million, but it is anticipated that his challenges will now be even greater. Fifty-four year old Thompson now faces the responsibility of bringing advertisers and users back to one of the largest American web portal, whose sales and market share are rapidly slipping away.…

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