Mobile marketing tests start for Yahoo in-app ads

Yahoo Headquarters mobile marketing

In the hopes of jumpstarting its m-business, the company is reportedly working on new advertising in its application. In an effort to try to give its mobile marketing business a shot in the arm in a similar way to what Facebook has recently accomplished, Yahoo has started to test new in-app ads that can be clicked by device users in order to conveniently install an application onto the smartphone or tablet they are using. This move looks quite similar to the mobile app install ads from Facebook, though there are…

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