Xerox employees get a lesson in quick response

The appeal of QR codes lies in its ease of use and opportunities for dynamic interaction with consumers. The codes have been around since the mid 90’s but have only recently seen elevated usage in the west. As such, many are still perplexed by the boxy black and white image. Xerox is looking to broaden their knowledge in mobile technology and marketing strategies with the coming PODi AppForum. Partnering with their sister company, XMPie, the event will teach attendees about data-driven marketing. Those attending the event will learn how to…

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