The mobile marketing landscape is changing at a rapid pace. Champions of the burgeoning industry – QR codes – have come a long way since their creation nearly two decades ago in Japan. The growth of the industry is showing no signs of slowing down as new technologies come into play. Such technologies include NFC (Near Field Communication) tags, which were debuted early last week in the UK as part of a massive marketing campaign. The entertainment industry is taking bold steps in the realm of mobile marketing. The release…
Read MoreNFC enabled movie poster draws a crowd
