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Mobile marketing anti-bullying campaign hopes to make a difference

09/15/201409/13/2014 Julie Campbell

A new text messaging service has been designed to help to improve the thoughts and actions of young people. The largest organization for social change among young people, DoSomething.org, is now working on a new mobile marketing campaign with Be a STAR, an anti-bullying effort that was co-founded three years ago by the WWE global entertainment company and The Creative Coalition. Together, they are working on a text messaging based effort called “The Bully Text: Superstar Edition.” The hope of this SMS based mobile marketing campaign is to use a…

Mobile app development benefits from WWE

02/04/201402/01/2014 Julie Campbell

When it comes to mobile marketing of applications, this organization is getting the job done. The World Wrestling Entertainment (WWE) organization may not be the most obvious source of important marketing lessons for mobile app development firms, it remains a brand that has done an exceptional job at using smartphones, tablets, and social media to their very fullest. The lessons that can be learned by mobile marketing firms and application developers are surprising. This professional wrestling organization has turned itself into a master of mobile marketing, to the point that…