QR codes have become a staple in mobile marketing, but some companies using the codes for their campaigns have fared more poorly than others. Some companies have become overzealous with their use of the codes, incorporating them into campaigns before they have an adequate understanding of how they work. This has led to problems with consumers, as they are either unable or discouraged from scanning the codes. Usually, these faulty campaigns are swept beneath the proverbial rug, but a new Tumblr blog is shedding some light on the matter. WTF…
Read MoreTumblr blog shows off less-than-perfect QR code campaigns
