The new deal with the WRapp gifting app brings mobile payments up a level in Sweden. PayPal has announced that it has entered into a new partnership with Wrapp, which will give them the opportunity to test a social gifting service as a way to draw new Swedish users. Wrapp is a service that allows friends to give, receive, and use mobile gift cards. This mcommerce app also allows friends to work together to build a combined gift from several people to give to one recipient. The application works through…
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The latest m-commerce trend is social gifting
Though last year’s major online trend was group discounts, this year, the shopping fashion has turned to a more giving direction with social gifting on Facebook. Gifting has caught the attention of social media marketing and retail experts alike, as individuals get together on their favorite platform and purchase presents for one another. Wrapp, a startup based in Sweden, has only just launched its American business on Monday, and has been receiving millions in venture capital dollars as some of the top retailers, such as Starbucks Corp., Gap Inc., and…
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