Social media marketing loves the Suarez bite scandal

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Adidas may have dropped the player and the World Cup has banned him, but companies are seizing the ad opportunity. When Luis Suarez bit an opponent at a World Cup game, earning the striker a four month ban and a loss of the Adidas ads in which he had been featured, the move did manage to please some people, as companies have been taking advantage of it in their social media marketing campaigns. Among the companies that have jumped on board the controversial advertising technique were McDonald’s and Netflix. The…

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Social media marketing will come out on top at the Brazil World Cup

brazil 2014 world cup social media marketing

Facebook, Twitter, and YouTube are all expected to cash in on ads in a big way. The World Cup is exploding with excitement and as everything comes together for this massive soccer event in Brazil, social media marketing is already making a tremendous splash in advertising and is expected to become more important than it ever has been before throughout these games. Television and radio have always been tremendously important, but mobile and social are stepping into the battle. Social media marketing is taking off at full force for the…

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