Mobile commerce finding favor with women in the UK

Mobile Commerce

Report shows that women play a significant role in the mobile industry A new report from OgilvyAction, a global bran activation network, shows that mobile commerce is beginning to take off amongst female consumers. Traditionally, males have dominated the mobile behavior space, especially in the mobile commerce sector. Past studies have shown this to be the case, with many men claiming that mobile commerce was a more feasible way to make payments for goods and services. OgilvyAction’s recent study shows that this mentality is not exclusive to males. Women outnumber…

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