The service provider is seeking to draw a specific demographic of wireless customers through new savings. T-Mobile is seeking to use baby boomer phone service discounts in order to appeal to that targeted consumer demographic. Over the last three years, the company has used this type of strategy to draw more new wireless customers than all its rivals combined. The provider’s current customer base is heavily weighted toward younger urban demographics. In order to help close the gap in its customer base, T-Mobile has introduced new baby boomer phone service…
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Mobile devices bill signed by Obama allows for “unlocking”
The president has now added his signature to the Unlocking Consumer Choice and Wireless Competition Act. U.S. President Barak Obama was in the White House Oval Office when he signed the Unlocking Consumer Choice and Wireless Competition Act that was created to help to improve the choices available to consumers and to enhance competition in the wireless industry by giving consumers the opportunity to unlock their mobile devices, among other options. This was a bipartisan bill that is meant to make it easier for Americans to be able to switch…
Read MoreUnexpected mobile phone charges may be a thing of the past
Though surprisingly high and unanticipated cell phone charges on monthly invoices are commonplace today, wireless providers have chosen to listen to the advice of regulators and bring this practice to an end. Major cell phone service providers such as Verizon Wireless and AT&T have come to an agreement with American regulators that stated that customers will receive an alert when their monthly text, data, or voice limits are coming near. The purpose of this action is to help customers to avoid sizeable extra charges that occur when they have used…
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