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yStats announces release of its 2012 report for North American B2C E-Commerce

yStats announces release of its 2012 report for North American B2C E-Commerce

(adsbygoogle = window.adsbygoogle || []).push({}); yStats.com, a market research company based in Hamburg, has released its latest report, which look into the present of North American B2C E-Commerce, and speculates on its future. The title of the report is “North American B2C E-Commerce Report 2012”. Though it is focused primarily on North American data as a whole, it also examines trends that are specific to both the Canadian and U.S. markets. It zooms in on revenue figures, … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends, United States

Increase in smartphones will cause growth in mobile marketing budgets this year

Increase in smartphones will cause growth in mobile marketing budgets this year

As the sale of smartphones is spreading like wildfire, marketers are responding by increasing their budgets to advertise and promote through various methods that use these mobile device as their primary channel. According to Digital Marketer, the top marketing newsletter online in the world, marketing via mobile phone is going to begin replacing more traditional methods that marketers use to reach consumers. Nielsen data says that an estimated 43 percent of cell phone subscribers in the United … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Trends, United States

Mobile privacy laws hot topic for senate

Mobile privacy laws hot topic for senate

The consumer protection subcommittee (of the Senate commerce committee) will be holding a hearing Thursday to discuss mobile privacy. Representatives from Apple, Google and Facebook will be there to speak as well as a representative from Common Sense Media. The consumer protection subcommittee will be discussing consumer privacy rights and discussing industry procedures for mobile data collection. Last week, Apple and Google faced tough questioning from members of the Senate Judiciary subcommittee about their company privacy … Read entire article »

Filed under: Featured News, Mobile Commerce, United States