wine industry mobile marketing Archives

Mobile marketing embraced by wine industry

03/19/201303/18/2013 Sam Lambert

Winemakers are among the businesses that are adopting smartphone technology most widely. The wine industry is already among the sectors that has been using mobile marketing for the longest and the most broadly, and advertising firms are beginning to take notice and are targeting some of their services to these businesses. One example has created an entire service solution that is meant specifically for this industry. A company called Snipp Interactive has paid attention to the mobile marketing interest in the wine industry, and has started offering a full service…

QR codes help boost wine sales with interactive mobile marketing tactics

01/04/201201/04/2012 Julie Campbell

Château Brown, a Pessac-Léognan grand cru, is now the most recent among many Bordeaux estates that are bringing QR codes into the mainstream for wine marketing, as it has added one of the two dimensional barcodes to its labels. Beyond the autumn 2012 bottles themselves, the QR codes are also being added advertising materials that are being distributed now; particularly for the Château Brown 2011 white and 2010 red. The goal of using this technology is to allow consumers to obtain quick and easy access to a great deal more…