Windows Phone 7 intends to step up its mobile marketing

Windows Phone 7

It plans to become serious competition for iOS and Android. Although IDC has forecasted that the skyrocketing growth in mobile marketing may slow to a more modest rate when compared to the tremendous explosion it has seen over the last couple of years, Windows Phone 7 will be surging ahead to level its playing field with iOS and Android. It will be working with Nokia in order to try to achieve this goal. In 2012, it has been predicted that there will be just over 4 percent in growth to…

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Microsoft announces a new series of CRM mobile apps

Microsoft mobile secrurity Outlook app

Microsoft has announced that it will be releasing a number of new mobile apps designed for its CRM software, taking aim at clients such as Windows Phone 7, Android 2.2 and higher, iOS, and BlackBerry. It has scheduled this release for 2012’s second quarter, as an element of the regular customer relationship management (CRM) service update from Microsoft, which will also expand on the browser support that already exists through Internet Explorer, Firefox, Chrome, and Safari, and will function on Windows PCs, as well as Macs and iPads. According to…

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How Apple may give NFC the boost it needs in 2012

NFC Technology Mobile Payments Infrastructure

Although there is a tremendous amount of talk about smartphones that are enabled with near field communication (NFC), the actual market for the technology remains quite small. However, this is expected to change in 2012, if iPhone and Windows Phone 7 devices by Apple and Microsoft are released equipped with NFC technology. Some experts, such as those at Digitimes – which is predicting that those two manufacturers will be joining with Android, Blackberry, Symbian, and Bada in the NFC environment – have announced that after discussing the topic with smartphone…

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