Efforts to find a lost historical artifact are aided by QR codes

laFayette Campus

A valuable artifact went missing this week from the Lafayette College in Pennsylvania. The artifact is none other than the sword of Gilbert du Motier, marquis de Lafayette, a renowned French general whose service help solidify the United States as an independent nation. The sword has resided within the halls of the college for several decades, but went missing on Tuesday. What happened to the sword is not yet known, but there are a number of QR codes offering up clues. The Skillman and Kirby library at the college is…

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Location-based promotion helps Dunkin’ Donut boosts their mobile presence

Mobile payments App for Dunkin Donuts

Though Dunkin’ Donuts is already a part of the mobile marketplace, it has announced that it is now boosting its presence there by way of a new campaign that gives its customers the chance to win prizes and the title of “President of Dunkin’ Nation” by checking in at participating locations. In order to run the promotion, Dunkin’ Donuts has integrated Facebook and Foursquare, and will continue to do so until September 23, 2011. According to the Dunkin’ Brands vice president of consumer engagement, Dan Saia, the purpose of this…

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