QR Code Press

Glamour magazine uses QR codes in print ads to successfully achieve 512,339 scans

01/11/201201/11/2012 John Montgallo

Glamour magazine, from Condé Nast, has achieved a striking success through the use of QR codes printed on several of its pages, which produced 512,339 scans. This pilot program, which occurred within its September “social edition” achieved these scans among an estimated two million readers, meaning that it managed to obtain a scan from approximately 1 in every 4 readers. The editorial and marketing departments at Glamour worked together to form content that pushed the download of a mobile app called “Friends & Fans”. The editorial piece told the magazine’s…

Cinsay study shows the potential and capability of its social commerce software

01/10/201201/10/2012 Jorge Gonzalez

Cinsay, Inc. has completed the three quantitative tests that it performed throughout 2011’s fourth quarter as a part of a study with its Smart Container managed services, to determine how successful its new software is, as well as to examine the software’s purpose in greater depth. The idea behind the Smart Container software is the marriage of viral social media distribution and video-driven marketing so that retailers could achieve improved results. According to the results of their tests, the software performed beyond their expectations, with tremendous rises in critical factors…

Wal-Mart uses @WalmartLabs to try to boost sales online

01/05/201201/05/2012 Julie Campbell

Wal-Mart has been making a notable effort toward the development and enhancement of its online shopping platform, and – according to reports – this includes a massive hiring effort to bring developers into its team for @WalmartLabs to help with its expansion. The largest retailer in the world is now trying to use social media to boost its sales both online and in its stores. It has recently started working with Facebook, and has purchased the social media company, Kosmix. Wal-Mart is in competition with other large retailers such as…

Mobile trends to expect for next year

12/28/2011 Sam Lambert

Though there’s little doubt that Facebook will continue its dominance over the social media realm in 2012, what many are wondering is the direction that mobile digital trends will be taking next year. Facebook does still have a large change that has started rolling out to its users beginning in early December, and it has been seeing mixed reviews. Many experts are wondering if the new Timeline will be one change too many and if its users will start to have a peek at Google+ to see if they might…

Layar launches new app to help augmented reality become more consumer friendly

12/22/201112/22/2011 Stephen Vagus

Augmented reality can be incredibly complex. So much so, that mobile applications using the technology can be fairly daunting to consumers. Layar, an AR developer based in Amsterdam, is looking to get consumers more comfortable with the technology and has launched a new app that will do just that. The new app, called Stiktu, allows consumers to get hands on experience with augmented reality content and share this content with their friends on any social network. Layar’s initial app, which shares the name of the company, continues to be wildly…