Tag: what is near field communication

Panasonic to launch a new flagship smart phone to embolden presence in European market

Jesse Collins
Panasonic Eluga

  Panasonic is taking a bold step toward establishing its presence in the European market by announcing its new flagship mobile device for the region. Called Eluga, the smart phone features a great deal of fancy technology and built-in applications. It is also waterproof up to a depth of six-to-eight feet. The phone will have a powerful processor capable of handling most of its processes with ease. Panasonic believes that the phone will do well because of these features, but claims that consumers will come to love the phone because…

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Infographic shows possible ways NFC technology could be used in the near future

Jennifer Goula
Mobile Payments

  The United Kingdom’s orange Business Services, an information technology and communications company, has high hopes for NFC technology. NFC is becoming more popular as the prospect of mobile commerce grows. Consumers around the world are now being exposed to the technology for the sake of familiarity and orange believes that this will lead to some new uses for NFC. The company has created an infographic which details their expectations for the technology in the near future. The technology’s uses in mobile commerce are well known by now, but many…

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LG upgrades smart phone with NFC capabilities, gives consumers the ability to make their own tags

Stephen Vagus
Optimus LTE Tag

Famed telecommunications and mobile technology company LG has upgraded their LG Optimus LTE Android smart phones to be fully capable of interfacing with NFC technology. The move comes as NFC grows in popularity amongst consumers. Telecommunications companies have to respond the rising demand for the technology or risk being left behind by competitors. As such, LG’s latest upgrade to their mobile platform will enable consumers to make use of NFC technology in a way that other companies do not support. The Optimus LTE will be able to recognize NFC tags…

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Connecthings expects to see the end of QR codes to come at the hands of NFC tags

Stephen Vagus
QR Codes vs. NFC mobie marketing

Connecthings, a company specializing in NFC-based services and analysis, believes that NFC tags will, one day, be the end of QR codes. Many companies interested in mobile marketing have made similar claims in the past, but such predictions have yet to come true. According to Connecthings, however, more consumers are using NFC tags than QR codes. The France-based firm has distributed more than 24,000 NFC tags throughout Europe and has found that they are quite popular with consumers with smart phones. The firm claims that consumers with NFC-enabled smart phones…

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Report shows the rampant growth of the NFC mobile applications market

Jesse Collins
Mobile commerce Risks

A new report from Markets and Markets, a market research firm, paints a promising picture for the future of NFC technology. NFC has been around for several years but has only recently become a technology of consequence. It has provided advertisers with a new way to engage consumers who are growing increasingly reliant on mobile technology. NFC has also helped birth the new industry of mobile commerce. As such, the market for NFC applications, such as mobile wallets, has become more valuable. In 2011, the market saw revenue growth of…

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