what is mobile optimization Archives

A mobile consumer needs optimized search and navigation from a site

01/04/201201/04/2012 Jesse Collins

There are many decisions to make and metrics to monitor when attempting to design an effective, positive, and engaging mobile experience, such as whether a mobile site should be created, or whether a feature-rich mobile app will be more appealing and will encourage greater results. What many marketers fail to do, and the step that can have some of the largest impact on making the right choices, is to take a step back and ensure that the very basics are covered first, before trying to move ahead and get fancy.…

Mobile Marketers Define Top Tips for Copy Optimization

06/18/201106/18/2011 Sam Lambert

Mobile marketing experts have released their findings regarding the type of optimization required for copy that will be viewed by individuals using a mobile device. Copywriting for any type of campaign has its own rules and structures, and mobile marketing is no exception. With the rapidly growing popularity of this type of advertising and promoting, marketers have been scrambling to test and retest to find out what works and what doesn’t. What they’ve found is that the best technique is to keep it simple and be direct. Though other media…