what is mcommerce Archives

Everyone is talking about new mobile wallet technology

08/06/2011 L. Green

Though credit cards are still the standard here in the United States, in other parts of the world – such as Kenya – smartphones have replaced the card and card-reader technology which are now considered to be obsolete in that nation. In fact, among Kenyan adults, 70 percent use their mobile phones to pay for goods and services at a point of sale, and this country is not alone. Around the globe, an ever increasing number of people are using their mobile devices to pay for retail goods, groceries, and…

The ABC’s of mobile marketing and why your business needs to know

07/10/201107/10/2011 John Montgallo

Despite the upsurge in the release of technology news regarding mobile payments, the companies involved, and how much it will be worth over the next few years, consumers remain confused about what mobile payments are and what they will mean to them. In response, industry experts have laid out the most important basic points. Mobile payments were designed to make payment transactions more convenient, using different kinds of technology, from near-field communications (NFC) to direct mobile billing. These are already increasing in popularity worldwide. By the year 2015, it…

Mobile commerce immersion taking place NOW!

03/27/201103/27/2011 Jennifer Goula

Society has gone mobile loco. With mobile technology surging, and more high-tech marketing methods aimed at mobile users, it’s no wonder that over 80 percent of the nation’s population has a cell phone. It isn’t just for tweens and teens; adult usage of mobile applications, web surfing and comparison shopping has increased 20 to 30 percent in age groups 35 through 60years old. Technology for mobile devices is advancing at such an incredible rate it’s unbelievable. It has almost gotten to the point that the technology has out run the…

M-Commerce is on the move!

03/26/2011 Stephanie Beck

Companies that have online shopping sites are getting a major boost from mobile and social media. With the extremely high number of mobile phone users and the phenomenal number of Facebook users (not to mention Twitter, LinkedIn, Tribe, Yelp, Web 2.0 and countless others), companies are getting exposure all over the world. It is important to have a good marketing plan before going to advertise on a social media site; with thousands of other companies having the same idea, you don’t want to be lost in the crowd because of…