What is contactless payments and how will it make my life easier?!

How Does Mobile Payments Work

Near field communications (NFC) is a technology that has the potential to create a great deal of convenience to keep all of the different forms of identification that we need on a regular basis all easily accessible and in the same place. NFC is a form of contactless credential technology that can make a mobile device act as credit cards, debit cards, and even points and loyalty cards, or other types of identification such as a driver’s license. It promises to one day provide us with the chance to use…

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Who will win over consumers and marketers alike?

Mobile Marketing Trends

As the field of mobile marketing becomes ever more diverse, new applications are emerging that seek to dethrone the powerful QR codes. Barcode data matrixes have proven themselves to be revolutionary tools for advertisers seeking to engage an audience becoming increasing enthralled with mobile devices. As the devices become more technologically advances, barcodes must adapt in order to keep up with progression. Despite the emergence of newer barcodes, QR codes have shown their perseverance and won’t be going anywhere without a fight. Recently, Google put a halt to their use…

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Mobile commerce immersion taking place NOW!

Social Media Marketing

Society has gone mobile loco. With mobile technology surging, and more high-tech marketing methods aimed at mobile users, it’s no wonder that over 80 percent of the nation’s population has a cell phone. It isn’t just for tweens and teens; adult usage of mobile applications, web surfing and comparison shopping has increased 20 to 30 percent in age groups 35 through 60years old. Technology for mobile devices is advancing at such an incredible rate it’s unbelievable. It has almost gotten to the point that the technology has out run the…

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Who really is winning in today’s economy

  Social Media has shown that it is here to stay. Add to that the soaring popularity of mobile devices, and you have a marketing gold mine. Technology has increased the processing speed and graphics, making mobile phone users more inclined to use Social Media, shopping and other applications. With so much going into mobile technology, experts are predicting that in the very near future, the sale of laptops and personal computers will be overrun by the sale of mobile devices. U.S. adults who are mobile phone users are at…

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M-Commerce is on the move!

Companies that have online shopping sites are getting a major boost from mobile and social media. With the extremely high number of mobile phone users and the phenomenal number of Facebook users (not to mention Twitter, LinkedIn, Tribe, Yelp, Web 2.0 and countless others), companies are getting exposure all over the world. It is important to have a good marketing plan before going to advertise on a social media site; with thousands of other companies having the same idea, you don’t want to be lost in the crowd because of…

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M Commerce…an industry in motion

New reports released are showing customers prefer and enjoy the use of mobile commerce or otherwise known as m-commerce. Using the mobile phone as a tool for shopping, m-commerce can connect traditional and digital retail which provides great benefits for both consumers and business owners. From the Mobile Marketing Association, Michael Becker who is the North American Managing Director says that mobile commerce is exchanging something that has value with that of a mobile device. Further, he says that mobile has what it takes to connect traditional retail and digital…

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