Tag: what is ar

Augmented reality’s day is rapidly approaching

Stephanie Beck
Augmented Reality Marketing

Augmented reality has been in development over a number of years, but until very recently, it has been much more of a theory than something that could be usable in the large scale. That, however, looks as though it will be changing very soon due to the rapidly developing technology of smartphones and other mobile devices. Augmented reality is a kind of technology that will allow the users of certain devices to view digital content as an integrated element of their actual physical world. It will provide users of the…

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New Augmented Reality Applications in the Pipeline

John Montgallo

With technology improving daily, mobile phones and netbooks are quickly evolving into more than just a “personal assistant” type of apparatus. The applications have become far more personalized for individual needs and now there is something new to add into the mix. Augmented Reality applications may just push us into the next phase of becoming ‘one’ with our mobile devices.  The new generation devices of iPhone/iPad, and Android, have been able to integrate a few augmented applications that react and respond in a believable manner. Augmented Reality joins the digital…

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Augmented Reality Marketing Service Expands

Jesse Collins

  Stepping into a virtual world is so yesterday. We have moved on to bigger things; like bringing an augmented world into our realm. Augmented Reality (AR) is the new buzz word. Augmented Reality is a term used for an indirect or live view of the physical (real world) environment, with sensory graphics or sound input added to the view. It’s worth over 5 million in funding to one company. Total Immersion is a company founded in France over ten years ago, and they just received over 5 million dollars…

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QR vs. AR: Let’s get ready to RUMBLE!

Jesse Collins
An Example of Augmented Reality Capabilities with a Wikitude App

QR codes have seen a string of unabashed successes in the U.S. and other nations with relatively no competition. With their ease of use, quick implementation and cost-effectiveness, there seems to be no viable alternative in the mobile technology sector. The main competitor, however, may be laying in wait as QR codes begin to see a growing trend of people shying away from them. Though smart phone usage is expected to make tremendous leaps this year, some are still weary of using scanners to interact with the 2d barcode. While…

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