10 Creative Ways to Use QR Codes for Marketing

If you are not aware of what a QR code is then… it is a two dimensional barcode, also referred to as a “Quick Response Code”. The code can be scanned by a Smartphone camera for transferring the information directing onto your phone. QR codes can be used to redirect the user to a website, deliver a vCard and even make a phone call. You can also paste the QR codes at different places, for instance, if the QR codes are applied on the Dell Vouchers, people will get the…

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Integrate graphics in QR Code while keeping the error correction intact

QR Codes are being used more and more in magazines and on billboards. They offer a good bridge between the real world and the digital world of the internet. Scanning a QR Code that contains an URL avoids typing errors and even deep-linking into your website becomes easier. Another benefit is the trace-ability of the code usage, offering various statistical information on the scanned QR Code. There is only one big drawback in QR Code usage, at first glance all QR Code’s look the same. Various companies jumped into this…

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Shopping in 2D: QR Barcodes

QR barcode shopping

A QR (Quick Response) barcode is a type of two-dimensional barcode consisting of black square dots arranged on a white square grid. Much like the one-dimensional, or UPC barcode, a QR barcode is also a machine-readable label that stores information about the item to which it is attached. Unlike the standard UPC barcode, however, the QR code allows for bigger data storage and higher-speed readability. It was first designed in 1994 in Japan for the purposes of tracking vehicles during manufacture. In today’s mobile age, QR barcode scanners are made…

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QR codes are important mobile commerce and marketing time savers

QR Codes Marketing for mobile shoppers

Scanning barcodes makes communication, engagement, and shopping faster and easier. Those little smartphone barcodes called QR codes are grabbing a great deal of attention from companies, marketers, and consumers alike, and while some people love them and others hate them, what can be said almost universally is that they have the potential to save a lot of time. These black and quite squares are popping up virtually everywhere, these days. They are commonly found on billboards, bulletin boards, business cards, bills and invoices, catalogs, magazines and newspapers, and product packages.…

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Temkin Group survey shows 24% of U.S. consumers use QR codes

What-is-a-qr-code

Awareness of QR codes may be lacking for majority of U.S. consumers, according to new survey. The Temkin Group, a customer experience research and consulting firm, has released the results of its Q1 2012 Consumer Benchmark Survey. The survey concerns the awareness consumers have of QR codes and how they are using them. QR codes have become popular marketing tools with many businesses deciding to adopt them as a means to connect with tech-savvy consumers. While many people have responded well to QR code marketing, the majority of consumers in…

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New form of QR code boosts mobile commerce through instructional encouragement to scan

QR Codes shopping for men

  Survey says…half of mobile campaigns have implemented a QR code. Scanbuy.com data has indicated that half of all marketers have already implemented QR codes as an element of their overall mobile marketing, and an additional 86 percent intend to incorporate it into their mobile commerce efforts in the future, making it clear that these barcodes are growing in popularity. The question that remains is whether or not it will have the desired impact on consumers and whether or not they will actually use them. Though the awareness of QR codes,…

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QR codes used to help find children who have gone missing

QR codes missing children

QR codes used to help to find missing children   Milk cartons and posters displaying the image of missing children have just gone much more high tech with the addition of QR codes that can be scanned using mobile devices such as smartphones and tablets. Though the print ads still serve their purpose to help to reach a broad audience of people and find out if a missing child has been spotted, they are very limited in the amount of information that they can provide. With the addition of the…

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Effective use of QR codes lacking amongst businesses, could leave consumers with a poor taste for mobile technology

qr code

Mobile technology has become a very important part of a consumer’s life. As such, businesses are beginning to incorporate this technology into their marketing and promotion schemes at a rapid pace. QR codes have become a popular tool in the endeavor to connect with tech-savvy consumers. Though the codes are relatively simple to use, many companies are having trouble using the codes effectively. The codes’ inherent simplicity has deceived many businesses into believing that they can create a code, stick it on an advertisement, and then forget about it. Such…

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Texas town to make QR codes a new part of their restaurant inspection certificates

The residents and visitors of the town of Plano, Texas, will soon be able to use their smartphones to help to find out more information about the details of the inspection certificate that has been assigned to that restaurant. This makes Plano the first city to provide consumers with instant access to the health inspection information. It has accomplished this goal by adding a QR code on the publicly-displayed permit at the restaurant, so that smartphone device users can view the data from the health inspections of the approximately 1,400…

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Constant Contact launches new marketing service that uses QR codes to help businesses connect with consumers

QR Code Service

Constant Contact, an online marketing firm, has announced a new tool to help businesses and non-profit groups to connect with consumers. The company’s new tool, called Scan-to-Join, will allow businesses to create their own QR codes and attach them to sign-up forms. Using these forms, consumers can sign up for newsletters and other kinds of mailing lists that offer some kind of information. QR codes have been used in this way before by other companies to varying degrees of success. By using QR codes, Constant Contact believes that businesses will…

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Orange QR unveils new tracking software for QR codes

Orange QR Website Snapshot

Orange QR has announced the release of its new tracking software for QR codes, called the Code Tracking Generator, that allows mobile device users to better manage and track the barcodes that they have used. Orange QR is already known for providing access to its search feature for free, so that people can discover more about QR codes and their readers. This new tracking software addresses the fact that while the codes are simple to implement, scan, and use, it is challenging for companies to be able to manage and…

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