10 Creative Ways to Use QR Codes for Marketing

If you are not aware of what a QR code is then… it is a two dimensional barcode, also referred to as a “Quick Response Code”. The code can be scanned by a Smartphone camera for transferring the information directing onto your phone. QR codes can be used to redirect the user to a website, deliver a vCard and even make a phone call. You can also paste the QR codes at different places, for instance, if the QR codes are applied on the Dell Vouchers, people will get the…

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Integrate graphics in QR Code while keeping the error correction intact

QR Codes are being used more and more in magazines and on billboards. They offer a good bridge between the real world and the digital world of the internet. Scanning a QR Code that contains an URL avoids typing errors and even deep-linking into your website becomes easier. Another benefit is the trace-ability of the code usage, offering various statistical information on the scanned QR Code. There is only one big drawback in QR Code usage, at first glance all QR Code’s look the same. Various companies jumped into this…

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Shopping in 2D: QR Barcodes

QR barcode shopping

A QR (Quick Response) barcode is a type of two-dimensional barcode consisting of black square dots arranged on a white square grid. Much like the one-dimensional, or UPC barcode, a QR barcode is also a machine-readable label that stores information about the item to which it is attached. Unlike the standard UPC barcode, however, the QR code allows for bigger data storage and higher-speed readability. It was first designed in 1994 in Japan for the purposes of tracking vehicles during manufacture. In today’s mobile age, QR barcode scanners are made…

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QR codes are important mobile commerce and marketing time savers

QR Codes Marketing for mobile shoppers

Scanning barcodes makes communication, engagement, and shopping faster and easier. Those little smartphone barcodes called QR codes are grabbing a great deal of attention from companies, marketers, and consumers alike, and while some people love them and others hate them, what can be said almost universally is that they have the potential to save a lot of time. These black and quite squares are popping up virtually everywhere, these days. They are commonly found on billboards, bulletin boards, business cards, bills and invoices, catalogs, magazines and newspapers, and product packages.…

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Temkin Group survey shows 24% of U.S. consumers use QR codes

What-is-a-qr-code

Awareness of QR codes may be lacking for majority of U.S. consumers, according to new survey. The Temkin Group, a customer experience research and consulting firm, has released the results of its Q1 2012 Consumer Benchmark Survey. The survey concerns the awareness consumers have of QR codes and how they are using them. QR codes have become popular marketing tools with many businesses deciding to adopt them as a means to connect with tech-savvy consumers. While many people have responded well to QR code marketing, the majority of consumers in…

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