Heineken has revealed the results of providing attendees with free QR code stickers at the company’s 2012 Open’er Music Festival, to spread its brand message, “Open Your World”. Last summer’s Gdynia, Poland festival saw Heineken with computers set up so that attendees could create short messages that describe themselves, then convert that message into a QR code and print it out onto a sticker, called a “U Code” by the company, that they could wear while they were at the event. According to the Poland marketing manager for Heineken, David…
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FormSprint’s popular Integrated Custom Software platform now supports QR codes in an effort to help streamline business correspondence
FormSprint, makers of IBM i-based forms and document management software, have adopted QR codes into their services. The company’s management platform will now support QR codes in an effort to help business streamline their operations. QR codes are popular in the world of marketing, but the codes can be used for more than simple advertisements. More businesses are finding the codes useful for their correspondence as they allow companies to distribute information more efficiently. Using QR codes properly can be deceptively simple. The codes themselves are easily created for free…
Read MoreEMS Internet launches new campaign to promote use of QR codes
EMS Internet, a marketing and web design company based in the UK, has launched a new initiative that aims to promote awareness of QR codes amongst consumers. In the past, the company had erected large QR codes around its office building. Now, the codes will go mobile, as they will be attached to a pickup truck. The company hopes that the code will attract attention and make people more familiar with the codes. The company is well versed in the use of QR codes so consumers will not have to…
Read MoreGeneral Mills to begin experimenting with QR codes this year
In an effort to reach out to a new generation of tech-savvy consumer, General Mills, the acclaimed food production company, has announced that it will begin experimenting with QR codes. The codes have had a far-reaching impact on the world of marketing. As advertisers struggled to connect with consumers who were growing more mobile, they turned to QR codes to help close the gap. Thus far, the codes have seen more success than failure and are gaining traction with consumers around the world. General Mills will be adding the codes…
Read MoreDynotag introduces next generation QR codes that offer new protections to consumers
Dynotag, a technology company based in Seattle, Washington, has released a new line of innovative QR code products and services. These products and services are designed to make QR codes more intuitive for consumers and businesses, both tech-savvy and otherwise. They are also meant to give consumers peace of mind in a time when cybersecurity is becoming a major concern. Though QR codes are a popular tool for marketers, hackers are finding uses for the codes as well. The potential threat of identity theft has been one of the reasons…
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