New app will leverage AR technology to engage mobile consumers Westpac New Zealand is beginning to see the need to engage mobile consumers more effectively. As such, the bank has developed a new mobile application that leverages augmented reality. The use of this technology could put a new twist on mobile commerce, allowing people to view their bank information in a more dynamic and intuitive way. The application is currently slated for launch on the iOS platform in September of this year. AR technology is breaking out of the entertainment…
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May brings new mobile wallet trail to New Zealand
Companies join forces to test NFC technology May has arrived, and several New Zealand companies have come together to mark the occasion by launched a new mobile wallet trial. Telecom, Auckland Transport, and Westpac have joined with Gemalto, Thales, and Paymark to launch an initiative meant to examine the viability of mobile commerce and NFC technology. Part of the trial will concern the uses of NFC with Auckland’s public transit system. Later tests will be conducted regarding how mobile payments can be used to refill prepaid cards from Telecom. Coalition…
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