QR codes are the heart of a new partnership with Wendy’s

wendy's QR codes mobile ads

The fast food restaurant chain is now working with NeoMedia Technologies Inc. for its mobile marketing. It has recently been revealed that the fast food giant, Wendy’s, is now partnering with NeoMedia Technologies Inc. – a mobile barcode management solutions provider – in order to make the firm the exclusive service provider for QR codes for the restaurant chain’s branded promotional activities. This was revealed within a news release that said that NeoMedia’s Neosphere product will be central to campaigns. NeoSphere is the firm’s engine for enterprise grade generation and…

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QR codes allow QSR to provide truly fast food

Fast Food QR codes google glass

The appetite of these restaurants for quick response barcodes is proving to be a growing one. If there’s one thing that the top quick service restaurants (QSRs) have in common other than fast food, it appears to be the use of QR codes for a number of purposes ranging from mobile commerce and payments to marketing. Despite the fact that there are even newer technologies than the barcodes, they still have their appeal. Giants including McDonald’s, Wendy’s, and Taco Bell are all using QR codes to help them in one…

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