Google recently implemented one of the largest shifts search has undergone in years A substantial component of content marketing has involved keeping up with the latest moves Google has made in its algorithm. This has already changed the shape of search engine results pages (SERPs) and the experience they provide to users. Marketers are scrambling to rethink key parts of their strategies While small businesses that have been implementing their own content marketing strategies had been nervous at first, many are finding that the impact isn’t as harmful as they…
Read MoreIs content marketing about to be flipped on its head by artificial intelligence?
