BBC brings QR codes to the small screen as part of their latest cooking show

QR Code Marketing

  QR codes have been appearing on TV screens with increasing frequency. Driven by the success and popularity of the codes in print media, advertisers have been taking it to the small screen in the hopes that mobile users will respond well to their efforts. The BBC is the latest network to make use of the codes with their new series “The Good Cook” with Simon Hopkinson, a notable health food writer. The codes are being used for more than just advertisements; they are a part of the show. The…

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