Google Wallet takes over for Google Checkout

Google Wallet

Google has decided that it wants a single payment platform for both merchants and consumers. Consumers checking out from a mobile commerce website are now provided with the opportunity to use the new payment method. The Google Checkout service is now having its name changed to Google Wallet, so that there is only a single brand being used for customers who are shopping with merchants who accept online payments. Google Wallet is the new service provided by the company that is designed to allow mobile payment transactions to be completed…

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American Eagle Outfitters announces Google Wallet launch

Mobile Payments

American Eagle Outfitters has announced that they’ve launched Google wallet in five of their stores, American Eagle Outfitters, 77kids, and Aerie shops in the United States. Google Wallet is a mobile service that operates through an app available for Android smartphones that allows shoppers to use those devices in order to redeem discount coupons, earn loyalty points, or even pay for purchase, simply by tapping or waving the device at a reader at checkout counters. American Eagle, a company that focuses primarily on the 15 to 25 year old male…

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How mobile marketers will be using mobile wallet

Mobile Wallet

Near field communication (NFC) technology has made it possible for a smartphone user to combine all of his or her credit cards, loyalty cards, gift cards, and even discount coupons in a single secure location so that they can all be conveniently carried all the time within the one device. The NFC technology allows users to leave their physical wallets at home and bring their mobile wallets with them wherever they go as long as they have their smartphones with them. Then, when they reach a checkout counter, they need…

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