The Avengers promoted through augmented reality campaign Retail giant Walmart has teamed with Marvel Entertainment to prepare for the release of the upcoming film The Avengers. The film draws together some of the most powerful and famous heroes in the Marvel universe and this concept will serve as the template for the latest promotional campaign from both companies. Walmart has begun turning its stores into virtual playgrounds featuring Marvel super heroes. Shoppers can see these heroes with the use of the “Super Hero AR” mobile application, which brings the landscape…
Read MoreWalmart and Marvel team to promote The Avengers film
