Virtual and augmented reality market is on the edge of an explosion

Android Pokemon Go augmented reality market

A new report forecasted an annual doubling in spending for AR and VR technology from now through 2021. The International Data Company released a report focused on the future of the virtual and augmented reality market. It predicts that global spending on VR and AR technology will double each year from now through 2021. That prediction is not at all limited to the sale of games and headsets but goes far beyond in the tech’s uses. The virtual and augmented reality market is still exceptionally young but is preparing to…

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Snapchat augmented reality leading the way, says research

snapchat augmented reality medical health

New data shows that mobile AR technology is being driven by certain social media tools. eMarketer released a report showing that Snapchat augmented reality is fueling the popularity of that technology, particularly when it comes to mobile device use. The report pointed to Snapchat Lenses as a leader with the tech, followed by Facebook and Instagram. The eMarketer report indicated that while Snapchat augmented reality may be the top driver for AR tech use, Facebook Stories and Instagram Stories are both playing their own roles. Although augmented reality took a…

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Microsoft HoloLens will help med students learn anatomy

virtual reality anatomy microsoft hololens

An American university will be using a revolutionary new technology to avoid using cadavers. Case Western University is in the midst of developing a program using Microsoft HoloLens to teach anatomy to med students. This device uses virtual reality technology. The school will use it to provide a 3D representation of a human body. The virtual reality device wearers will be able to examine layers of tissue such as skin and muscle. The Microsoft HoloLens will also make it possible to look at the skeleton and organs behind the skin…

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Augmented reality and virtual reality market growth will be astoundingly fast

virtual reality market

A new report showed it will see a CAGR of 63.2 percent between this year and 2025. The “Augmented Reality (AR) and Virtual Reality (VR) Market to 2025 – Global Analysis and Forecast by Technology, Components, and End-user Industry” results have been released. This virtual reality market and augmented reality marketplace research showed massive growth from this year through 2025. In fact, it estimated that those markets would reach $130.01 billion by 2025. Comparatively, they were estimated to have been worth $4.25 billion last year. The report also included a…

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iPhone YouTube virtual reality experience now available for all videos

Google Cardboard youtube virtual reality

The latest Google Cardboard update now means that Apple smartphone users can see any video they want in VR. The most recent iOS update that has been released for Google Cardboard now means that the YouTube virtual reality viewing feature is now available to iPhone users for every video available on the massive database. Before the release of this update, that iOS functionality had been limited to only a certain few 360 degree videos. That said, users of Android based mobile devices have been able to enjoy the full YouTube…

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Samsung virtual reality could mean the end of the traditional bedtime story

samsung virtual reality headset gear

Will this VR technology one day take over this parent-child bonding time as the electronics giant suggests? “The future of children’s bedtime” in the form of a mobile app with Samsung virtual reality stories has now been unveiled with the goal of giving kids a much more three dimensional version of the tales they once had to imagine in their minds. The Bedtime VR Stories app has been created with the purpose of underscoring the importance of story time. However, as much as the Samsung virtual reality experience was unveiled…

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Virtual reality Sports Illustrated Swimsuit edition raises eyebrows

sports illustrated swimsuit edition virtual reality

This edition of the magazine is known for its added gimmicks, causing turned heads and rolled eyes. The Swimsuit issue of Sports Illustrated has now been released and, with it, has come the brand’s attempt to jump on board with one of the hottest trends in technology at the moment: virtual reality. The release of the magazine has arrived alongside a mobile app meant for both Android and iOS devices. The companion app has been designed to provide photography, news, video and a virtual reality experience. If this were to…

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Apple has hired a secret virtual reality team

Apple virtual reality

The iPhone maker is reported to have brought several hundred VR and AR experts on board. Apple has recently hired a secret augmented and virtual reality team that includes hundreds of people who are considered to be experts within both of those forms of technology, according to a report published in the Financial Times. The report indicated that this secret VR technology team has been developing device prototypes. The idea, it said, was that these device prototypes could potentially provide Apple with a virtual reality gadget that would compete with…

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Oculus now has virtual reality technology research division

Oculus Rift virtual reality headset

The new team will be working out of Oakland, Pittsburgh, for the company known for its VR headset. Oculus, the cutting-edge developer of a new form of virtual reality technology headset, has now become the latest tech company to launch a division that is dedicated to researching VR tech. The number of companies looking into this and similar tech on their own or in partnerships is growing. Oculus VR Inc. has now revealed that it is launching a virtual reality technology research division in a 20,000 square foot office facility.…

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The augmented reality marketplace is suddenly taking off

Augmented Reality apps

At the same time that virtual reality is carving out a space for itself, ABI Research says AR is also heading upward. Though virtual reality technology has been receiving a very large amount of attention from the media over the last short while, the augmented reality sector has also been seeing a tremendous amount of growth and it looks as though this is going to continue into the future. A recent data analysis of the industry has shown that products with AR tech will be making up a larger market…

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