Augmented reality may be overhyped in marketing

Augmented Reality shopping mobile commerce

Volvo’s Mikael Karlsson takes aim at augmented reality Augmented reality is cropping up everywhere. Backed by enormous demand from consumers, the technology is quickly solidifying its place as a staple in the world of mobile technology, marketing, and entertainment. While this may be good news for consumers interested in augmented reality, some involved in the mobile marketing business believe that augmented reality is being set up to fail. According to Volvo mobile marketing manager Mikael Karlsson, augmented reality is receiving too much attention too quickly. Technology may be overrated for…

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Reality becomes more akin to science fiction as augmented reality gains traction all over the world

Augmented Reality Car Technology

Reality is becoming more akin to science fiction as augmented reality continues to gain traction all over the world. AR is becoming famous for its implications for smart phones and mobile devices, but it may be in the auto industry that the technology truly shines. Cars with virtual heads-up-displays are often featured in futuristic movies, but car manufacturers BMW and Volvo say that the technology in movies is primitive compared to what they can offer. Augmented reality is one of the technologies that will revolutionize the auto industry, according to…

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